Think about it: the first page of Google search results is like the popular kids’ table in the cafeteria. It’s the 10 select seats that have everyone’s attention, and all the websites are just dying to get a spot among the most highly-regarded sites. It’s hard to grab a spot with “in” crowd, and if you’re lucky enough to have one, you’d sell your own mother just to keep it.
So what do you do to try to try to hang with the big boys? Often times, you’ll try mimicking the other websites that are already popular, desperately hoping you can replicate that ‘je ne sais quoi’ of a successful, popular website. Sometimes you’ll say things to grab attention, but they always come across as awkward or non-trustworthy. You may even resort to blackhat methods such as keyword stuffing or link farming, but this eventually has the opposite affect, making you a pariah once you’re exposed by the webcrawler narcs (and you will be exposed!)
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